Ah, headshots. Just the term conjures up images of stuffy corporate pictures on grey or white backdrops, typically featuring individuals in formal wear. Growing up, most of us remember these as the primary visual representation of a professional. Yet, times have changed. With the advent of social media and the exponential growth of online marketing, there’s a seismic shift in how professionals want to be seen and how consumers want to perceive them.

The Evolution of Headshots

Historically, headshots had two main versions: the formal corporate type and the artistically dramatic ones meant for actors. Their primary purpose was straightforward – to showcase individuals on company websites or for traditional advertising. But the digital age and the rise of the solopreneur mean that the very definition of a professional photo is evolving.

Consumers are no longer just interested in what you’re selling; they want to know the story behind the brand. This desire has given rise to personal brand photography, a term that’s buzzing loud and clear across the business world.